Betsy Westhafer

Betsy Westhafer is the Founder and CEO of The Congruity Group, a consultancy focused on helping organizations achieve 100% retention of key accounts and double digit account revenue growth through building and leveraging deep customer relationships.

Congruity works with companies to build and execute customer-focused strategies, with a particular focus on deploying both digital and in-person Customer Advisory Boards.

Betsy is a speaker, a frequent podcast guest, and the co-author of the #1 Best Seller, “ProphetAbility – The Revealing Story of Why Companies Succeed, Fail, or Bounce Back.” She lives in Dayton, Ohio with her husband Paul, and when not working spends her time with her kids and grandkids, preferably on the water at Lake Cumberland.

Betsy can be reached via LinkedIn, by calling 937-550-1701, or at

Session:  The Five Steps to Creating the Ultimate Customer Relationships

In this session, Betsy will walk you through a five-step process for building long-term, mutually beneficial relationships with your customers that lead to increased revenue, increased retention, and an ongoing system for ensuring your company can always bounce back from adversity.

In this session, you will learn:

  • Why companies with a formalized customer engagement strategy always come out on top
  • How to build a system for engaging customers to create trusting relationships that last
  • How to incorporate technology in building your customer relationships